First choice in governance
Fine-tune your board's performance through evaluation and benchmarking.
There are over 500 boards to compare you with
How it works

Watch this 3 minute video to see how the board and director surveys work, which survey you should choose, the four main steps in the process, a sample of the report you will receive and how director and executive anonymity is protected.
If you still have questions check the FAQs below or Contact us.
View our frameworks
Our sample benchmarked Board Effectiveness Report clearly depicts our unique WhatWhoHowDo framework including the 20 factors and some of the survey items we use to benchmark the effectiveness of your board.
Our sample Director Effectiveness Report shows the survey items we use in relation to each of the four dimensions that are important to a director’s effectiveness and the valuable perspectives our reports provide.
Our easy 5 step process
You select surveys and any optional extras
You pay (then you receive a form to complete).
You complete the form (survey open and close dates, email addresses, who to receive reports, etc.)
Your job is done – we take over from here
We send out surveys, any reminder emails and close surveys
We regularly advise you of progress
We prepare benchmarked report(s) and any scorecard(s)
We send you a secure link to access the report(s) and any scorecard(s)
We analyse report(s) and any scorecard(s) and provide expert advice, if requested
We do interviews and any other review procedures requested
Pricing
All prices are expressed in New Zealand dollars (NZD$). New Zealand Goods and Services Tax (GST) does not apply.
Want a quote or to discuss which option is best for you?
We can advise you which survey and options will best suit your requirements and/or provide you a quote to carry out director and executive interviews, prepare executive summaries and recommendations, provide individual director feedback, presentations to the board, etc.
Want some post survey professional advice?
Would you like us to help you interpret and act on your results, assist with director and executive interviews, write separate reports and executive summaries, debrief your chair and your board, facilitate workshops, action planning sessions and the like?
FAQs
Affordable
Our survey prices range from NZD$5,200 for a SME through to NZD$7,090 for larger listed or non-listed organisations.
Validated
We are not aware of any other Board Effectiveness Survey anywhere in the world that has been through the same independent validation process that our survey has been through.
World class
Our board survey framework uses the world recognised WhatWhoHowDo framework and includes the 20 most important dimensions of a board’s effectiveness. Our Director Effectiveness Survey uses innovative technology to make it much easier to complete than similar surveys.
Benchmarked
Our board surveys use an innovative benchmarking approach that quickly identifies if your board is in the top quartile, middle 50 percent or in the bottom quartile in relation to each survey item, each of the 20 dimensions of effectiveness and overall. Our benchmark database currently sits at over 3,000 data points.
Optional professional advice
We can assist with director and executive interviews, separate reports and executive summaries, chair and board debriefs, and workshops and action planning sessions.
The advanced survey is designed for SMEs (Small and Medium sized organisations). This normally means organisations with less than 250 employees and with turnover of greater than $1 million but less than A$20 million. This version excludes any reference to separate board committees. Larger organisations can also use this survey but it doesn’t provide the same depth as the premium version.
The premium survey is designed for all other organisations including those that have high aspirations and/or the regulatory necessity of being well governed. This includes all listed companies, large private companies, large associations, large not for profit organisations, many government entities and many regulated organisations.
Smaller organisations that have separate board committees and are committed to a high standard of governance can also use the premium survey.
Click here to see a diagram showing how our Board Effectiveness Surveys compare.
The Premium Director Effectiveness Survey is the most common, providing more information than the Lite version as it rates directors across 14 important measures of effectiveness. The premium version can be completed relatively unobtrusively without taking the extra time required by the Extended version.
The Extended version of the Director Effectiveness Survey is often used by boards that want to make an extra investment in the effectiveness of their directors during a particular period, or that prefer to do a more detailed review but to do so irregularly.
Yes, you can. We have created a free shortened version of our world-class, validated, benchmarked Board Effectiveness Survey which will only take you around 4 minutes. You’ll also receive a benchmarked report based on your responses.
Click here to try our free 4-minute survey
We encourage you to think about a particular board when completing the survey to make the experience as realistic as possible. You don’t have to tell us which board you had in mind when completing the survey.
Within 48 hours of completing the survey we will send you a benchmarked report that is based on your survey responses. This would be the benchmarked report the relevant board would receive if everyone on that board responded to the survey in exactly the same way as you.
Many boards and company secretaries like a more personalised service when it comes to dealing with sensitive matters involving the effectiveness of their board. Those boards and company secretaries should select the option for advice in managing and administering the survey.
You can also ask us for assistance with interviews, interpreting the survey report, preparing executive summaries, debriefing results with the Chair and/or the Board on the results and the like.
If this is your first time using one of these types of surveys, it may also be wise to invest in the small fee for us to advise you how best to administer and project manage the survey.
If however, you and your board have carried out several Board Effectiveness Surveys previously and you are confident you know the best way to administer and project manage the survey, you may not need that assistance.
There are 4 main steps as follows:
Step 1
Select your survey(s) and the optional extras you require and pay by credit card
Step 2
Immediately after paying by credit card you will be sent a form to complete which will ask you important questions such as:
- The appropriate terminology for your Board, Directors, Chair and CEO
- The date you would like the survey(s) launched
- The date you would like the survey(s) closed
- The email address of the person you would like the report(s) sent to
- Whether you would like to talk to us about post-survey professional advice
You will also be asked to upload the names and email addresses of directors and any executives who you want to complete the survey.
Step 3
If you chose the option for advice in relation to the administration and project management of the survey, that advice will be provided before survey launch.
The survey will be sent to your specified recipients on the requested launch date, reminder emails will be sent to those who haven’t completed the survey and the survey will be closed on your requested close date.
Step 4
The report(s) will be prepared and provided to your designated recipient. If you have arranged for us to provide you with post survey professional advice, that will be provided in accordance with the arrangements that we have made with you.
Yes.
Once you have ordered your survey and any optional extras you will be sent a form to complete which asks you to select or advise the appropriate terminology for your Chair (e.g. Chair, President, Chancellor), your Board (e.g. Board, Council, Committee), your Directors (e.g. Directors, Board Members, Committee Members, Council Members) and your CEO (e.g. CEO, Principal, Vice-Chancellor, General Manager, Secretary, Executive Director).
This ensures that the terminology used in the survey is appropriate for your organisation’s circumstances.
After paying for your survey we will send you a form to select certain parameters for your board survey and report, including whether you want your board compared with our entire database of over 500 boards or just with a subset of similar boards.
We will prepare your benchmarked report based on your request.
Three surveys have been designed to cater for different sizes and types of organisations so no further customisation should be needed. Over 90% of the surveys conducted for clients are not customised other than ensuring the appropriate terminology is used for important terms such as Chair, Director, Board and CEO – refer to the FAQ above.
If you would like to discuss how your survey can be customised for you, please select the option to obtain assistance with administering the survey and we will arrange for a few changes to be made at no cost and advise you of the extra costs if significant changes are required.
All ratings of directors and executives in the Director Effectiveness Reports and Scorecards are included together to provide one average rating in relation to each survey item. The distribution of director and executive survey responses are not included in the reports.
All ratings by directors of Board Effectiveness Survey items are included together to provide one average rating in relation to each survey item. The frequency of director ratings is also displayed in the Board Effectiveness Report but director anonymity is protected as the rating of an item is not linked to a specific director(s).
Ratings by executives of Board Effectiveness Survey items are included together to provide one average rating in relation to each survey item but such average is only displayed if at least three executives completed the survey. The frequency of each executive rating is also displayed in the Board Effectiveness Report but only if at least five executives completed the survey. Executive anonymity is protected as the rating of an item is not linked to a specific executive(s).
Written comments made by directors and executives are reported verbatim and included together in the reports and scorecards to protect the anonymity of individual respondents. Comments are not attributed to any individual unless that person includes their name with their written comments or identifies themselves by virtue of their writing style or particular views.
Board Benchmarking will administer the surveys. Its privacy policy prevents it from:
- Providing survey responses that can be linked to any individual to their organisation or to any third party without their express written consent
- Providing aggregated information in relation to an organisation or to an organisation’s board to any third party without the organisation’s express written consent.
The survey collection is designed so that no software is required to be downloaded on to a survey process, no permanent cookies are saved and non-traceable cookies only saved by the client browser for the length of the log-in session to verify the client’s identity.
The platform is robust and secure and uses 256-bit TLS encrypted communications and encrypted data storage.
The platform solution utilises Microsoft Azure Public Cloud Services and has extremely high availability, replication and disaster recovery features. Azure holds around 90 Certifications including ISO 27001 & Australian IRAP Certification.
Currently the survey items and questions are only available in English but participants can write their comments in their own language and these are comments are reported verbatim, without translation.
The surveys will be translated into additional languages as business expands around the world and as demand for the translation of the survey(s) into different languages grows.
If you would like the surveys translated into a specific language please let us know.
GST stands for Goods and Services Tax. GST has been excluded (excl.) from all prices shown. As Insync, trading as Board Benchmarking, is an Australian resident for Australian tax purposes it is obliged to add GST of 10% to its pre-GST price for all surveys sold to organisations that are also resident in Australia. For Australian resident organisations GST of 10% is added at checkout to the total price.
If your organisation is not an Australian resident company, GST of 10% will not be added at checkout.
Yes, discounts are available to organisations that agree to acquire in excess of 10 surveys of the same type during a 12 month period, provided that agreement is reached in advance with us in relation to that discount. Please contact us to discuss further.
Yes, you need to request a survey launch and closure date that is within 12 months of paying for your survey, so you have plenty of time. Most surveys are launched within a month or so of payment. If you don’t request a survey launch and closure date that is within 12 months of paying for your survey, your payment will be forfeited in full.