CEO Effectiveness Survey Framework

Our CEO Effectiveness Survey has been designed using the SCOPE (Strategy, Culture, Outcomes, Personal Effectiveness and External confidence) framework. Unlike traditional models focused mainly on financials or strategy, SCOPE incorporates vision, execution, character, people leadership, and stakeholder trust. This balanced view ensures CEOs are evaluated not just by what they deliver, but by how they lead, creating a clearer picture of their impact. Its clarity and structure also make it useful for feedback, coaching, and self-assessment. 

Designed for broad, practical use, SCOPE provides actionable criteria to support CEO growth and accountability. It bridges hard and soft leadership traits, helping organisations identify gaps and develop more resilient, values-driven, and future-ready executives. This makes it highly relevant in today’s complex environment, where adaptability, integrity, and stakeholder trust are just as vital as performance. 

The 5 Components of SCOPE 

Strategic Direction 

A CEO’s ability to define and evolve strategic direction is central to long-term success. This dimension captures how clearly the CEO articulates a forward-looking vision, aligns the organisation to that vision, and adapts to changing market dynamics with agility. It also assesses the CEO’s capacity to anticipate disruption, invest in future capabilities, and translate vision into coherent, actionable plans. 

Culture and People Leadership 

This dimension measures how effectively the CEO fosters an inclusive, values-driven, and high-performing culture. It includes their impact on team cohesion, trust, leadership development, and engagement during periods of change. The CEO’s role in championing psychological safety, diversity, and purpose is critical to maintaining a resilient and aligned organisation. 

Outcomes and Execution 

Execution is where vision meets impact. This dimension assesses the CEO’s ability to drive results through strategic prioritisation, operational discipline, and performance management. It also reflects their ability to balance short-term delivery with long-term value creation, adapt to challenges, and sustain momentum across the enterprise. 

Personal Effectiveness 

Personal effectiveness focuses on the CEO’s self-awareness, decision-making, emotional intelligence, and resilience. It reflects their capacity to lead under pressure, maintain focus on what matters most, and model integrity and maturity. The CEO’s mindset and daily habits often shape the tone for the entire organisation. 

External Confidence 

This dimension assesses the CEO’s ability to establish credibility and trust with external stakeholders, including investors, customers, regulators, and the general public. It includes managing reputation, articulating the company’s purpose, and navigating crises with transparency and integrity. A CEO’s public presence and societal leadership influence both brand strength and stakeholder loyalty.